Gym business blog
Notes on running a better gym
Practical guides on pricing, retention and the day-to-day of a Nigerian fitness business.
[IMAGE]RetentionGetting members to renew before the month runs outThe renewal is lost in the last five days. A reminder sequence that works with how members actually pay.[DATE] · 9 min read[IMAGE]PricingHow to price gym memberships in Nigeria without racing to the bottomAnchor on the package, not the monthly. Why the cheapest plan in the area rarely wins.[DATE] · 7 min read[IMAGE]RetentionThe quiet quit: spotting members who stop coming before they cancelAttendance drops three weeks before a cancellation. What to watch, and what to send.[DATE] · 6 min read[IMAGE]OperationsWhat your front desk should — and shouldn't — be able to seeRefunds, reports and settings are not desk jobs. A sane default for permissions.[DATE] · 5 min read[IMAGE]GuidesPT packages, pacing caps and group pricing, explainedTwelve a month, at most three a week. How allowances and headcount pricing fit together.[DATE] · 8 min read[IMAGE]GuidesWhat it costs to open a gym in Lagos, line by lineRent, kit, power, staff and the software line. A worked budget for a 200-member gym.[DATE] · 11 min read[IMAGE]GrowthTaking on corporate and HMO members: what to agree firstCover limits, co-pays and who gets the statement. Settle these before the first enrolee checks in.[DATE] · 6 min read
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